Music streaming leader Spotify, for example, is quickly building out its podcast library and has scored exclusive contracts with popular broadcasters including Joe Rogan.Īpple was a major force in establishing podcasting more than a decade ago (the term is derived from audio content made for consumption on iPod). News of Apple's Scout FM buy arrives as digital content market competitors ramp up their own podcast offerings. The product launched with 30 Alexa skills including a "Game of Thrones"-themed radio station. Scout FM initially targeted smart speaker platforms and started life with experiments running on Amazon's Alexa. According to a TechCrunch report published in 2018, the service was able to create a curated podcast station based on a few questions that were asked to determine user preference. Like other curated content apps, Scout FM relied on user listening habits, stated preferences and other metrics to create customized podcast playlists, the report said. Whereas apps like Apple Podcasts require listeners to select shows, the startup offered themed "channels" with custom curated content in a system that resembled terrestrial radio programming. The company ceased operation following the buyout.Īn Apple spokesperson confirmed the acquisition.Ī popular app on both iOS and Android, Scout FM provided podcasts in a more digestible format. TwitApple this year purchased Scout FM, a startup that used artificial intelligence to curate and deliver podcasts to users, according to a new report.Ĭiting sources familiar with the matter, Bloomberg reports Apple bought Scout FM earlier this year, though an exact date and transaction value were not revealed.
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